CommPRO has featured PRophet and Taylor’s introduction in a recent write up. PRophet and the Stagwell Marketing Cloud attended SXSW 2023 in March, and with the announcement and introduction of the generative AI-based Taylor (“…the crown jewel of the [SMC] Comms Tech unit”) our trend towards providing intuitive tools for the industry and empowering the modern “communications engineers” continues.
“Taylor” tailors content (*cough* get it?) for PR and social media pros, generating first drafts, and also helping to refine existing drafts, serving as a solution for those who simply need more efficiency or who publish on multiple channels. Even more, it delivers insights on what kinds of content are most effective.