Power Your PR
Making modern PR pros more predictive, performative and productive through AI
Built by and for the PR community
Frustrated by the lack of data-driven earned media “intelligence” tools available to PR professionals, Aaron Kwittken created PRophet, using AI to bring science to the art of communications and make PR people more performative.
As a product within the Stagwell Marketing Cloud proprietary suite of SaaS tools for in-house marketers, PRophet is the first and only generative and predictive AI SaaS suite built by and for PR and marketing professionals and is quickly becoming a leading platform in the industry.
PRophet Earn uses a combination of AI, language processing and machine learning to generate, analyze and test content that predicts earned media interest and sentiment for brands, agencies, and freelancers. PRophet Influence combines generative AI, data analytics, and monitoring technology to create personalized influencer marketing programs, while PRophet Monitor introduces the ability to create personalized alerts across a diversity of media channels from within the PRophet platform.
Aaron is a highly acclaimed marketing and communications thought leader and founder of global PR agency KWT Global. In partnership with Mark Penn, political strategist, former Microsoft executive and founder and CEO of Stagwell Global, Aaron founded PRophet in 2020.
The PR industry is woefully behind when it comes to real technology solutions.
It’s a race to the bottom of overpriced online media databases, imprecise monitoring tools and stylized measurement dashboards. PRophet is like Waze for PR people, using AI to generate engaging content, analyze past reporter behavior and actually predict future reporting potential. It is revolutionizing how modern PR professionals interact with journalists and provide them with irrefutable data to support their pitch strategy to internal stakeholders.