The next generation of PRophet is here!

PRophet 2.0 is the first-ever AI-driven platform, built by and for PR professionals, to use a proprietary combination of natural language processing and machine learning to predict media interest and story sentiment before you ever send a pitch. Powered by new integrations with PeakMetrics and Podchaser, PRophet 2.0 allows PR pros to identify the best journalists from a global dataset spanning seven countries. “PRophet 2.0 is a game-changer, migrating our software platform from an additive budgetary spend for brands and agencies to a complete replacement of dinosaur legacy systems,” said Aaron Kwittken, founder and CEO of PRophet.

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In the press

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Optimize your crisis response or reputational campaign by knowing with greater certainty how and which media will react to an emerging issue

Investor interest and message receptivity around earnings and other major corporate announcements can be privately tested against select journalists in advance of public communications

Test the potential interest and resonance of an upcoming campaign or brand positioning amongst our dataset of over 100,000 global journalists

Virtually test and predict media interest, sentiment and spread for your pitch or press release and surface journalist targets in real time who are most likely to be interested in your story

Test positioning for new products and lines of service, securely and discreetly

Better anticipate and manage risk while scenario planning around potential legal and regulatory threats

Our Users

Journalists are professional skeptics, so if an argument is convincing to them, then it'll probably be convincing to other stakeholder groups as well. This is the root of PRophet's brilliance. It can stress-test media outreach activity, which is great, and it can also provide guidance and direction for PR pros who help clients make resilient arguments in the court of public opinion, which is phenomenal.

Andrew Graham

Founder and Head of Strategy

Bread & Law

2021 turned out to be the year of PRophet for our entire team here at Rainier. For virtually every campaign, for both news and contributed editorial, PRophet’s A.I. engine uncovered hidden media and influencer targets we simply would not have found using our usual ‘mainstream’ tools. Expect to be impressed over and over!

Steve Schuster

CEO

Rainier Communications

PRophet helped us uncover additional media targets that we had not engaged with previously, leading to an overall placement increase of over 30% this past year. It’s about time PR professionals had access to technology that actually improves performance, reduces spend, and frees us to focus on other critical responsibilities.

Dan Berglund

Vice President of Global Communications,

IRONMAN™

Data is one of the greatest competitive advantages in business today. That’s why PRophet is, without a doubt, nothing short of revolutionary for PR and communications pros. This kind of powerful tool allows each of us to be more strategic and more successful in our storytelling and engagement.

Ray Day

Vice Chair

Stagwell Group