“I’ll Take an AI-Generated Press Release and Blog Post To Go, Please”

MediaPost’s Richard Whitman takes a look at PRophet’s Taylor, noting both its generating and regenerating capabilities as well as the ability for users to personalize their pitches.

“Well, here’s every journo’s dream come true…”

Taylor was introduced at SXSW 2023 in March, and the copy generating AI tool marks the most recent announcement for Stagwell Marketing Cloud’s Comms Tech Cloud, which includes PRophet.