“A robotic revolution? How AI is changing the PR industry”

Fox Agency’s Lottie West, on behalf of The Drum, investigates generative AI that’s “shaking up” the PR industry. This includes PRophet’s generative AI writing assistant, Taylor.

“Generative AI is shaking up industries across the board. Now it’s PR’s turn, with specialist tools like PRophet popping up. Should PRs be worried or excited?”