Cannes Lions 2024: Day 1


Day #1
Monday, June 17th, 2024



Among specific topics in the top narratives from news coverage on Cannes Lions, AI easily takes the top slot by number of mentions.

Trending Narrative

Generative AI is revolutionizing filmmaking, content creation, innovation, and marketing through efficiency improvements and personalization. Trending mentions at Cannes appear to be geared towards AI’s changes, improvements, and disruptions in the broader industry and prepping attendees to be able to converse on AI topics, rather than focusing on specific marketing AI tech.

Featured Headlines:

Top Trending Categories

Among the categories tracked, news related to agencies at Cannes received the most mentions on Monday, followed by social channel news and tech news.

Who’s Winning in the Agencies category?

Publicis Group is leading with coverage focused on their AI strategy. They may be able to take advantage of the virality of news coverage on AI and marketing to earn these media placements.

Featured Headlines:

Winner: Publicis Groupe

Runner Up: Ogilvy