Dos and Don’ts: Using AI in PR

AI has already started to transform industries of all sorts, and public relations — a long-time tech laggard — is no exception. It’s an exciting time for our craft; generative and predictive AI tools like PRophet are creating new opportunities for PR practitioners. Nevertheless, leveraging AI comes with a responsibility to understand its capabilities and […]

Revamp Your PR Processes: 5 Signs You’re Falling Behind 

As the ways we communicate and consume information continue to evolve, the PR industry is undergoing a profound transformation. For PR pros to remain relevant, competitive and effective in this new era, it’s imperative that their strategies evolve in tandem with technological advancements.   If your PR efforts are falling flat, it’s time to hit the […]