Top 5 adtech tools this week: Criteo, DoubleVerify, PRophet, Google Performance Max and Investis Digital
This week in PR (4 August)
Wednesday Stir
GenAI Will Force a New Business Model for Agencies
PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]
PRophet rolls out two features
PRophet Unveils Enhanced AI Platform With Multi Pitch And Biography Generators
PRophet’s Latest Feature: “Short-And-To-The-Point” Press Releases
Aaron Kwittken: “We Need To Move Faster And Pivot Away From Just Talking About AI”
PRophet Releases AI-Powered Multi-Pitch Generator and Biography Generator Features

Introducing our AI-powered Multi-Pitch Generator and Biography Generator. Check out our announcement here.