“PRophet adds Google AI models” | Farewell, Burrelles [PR Tech Sum 56]

Highlights: “Aaron Kwittken, who founded PRophet and was later named CEO of the Stagwell division responsible for the marketing tech portfolio emphasized that this is in addition to the generative AI work it’s done with OpenAI technology – not a replacement. In a brief email exchange, he also clarified how the Google technology is being […]

VidCon 2024: Day 2 & 3

Day #2 &3Thursday, June 27th & Friday, June 28th, 2024   Overall  On Days 2 and 3 of VidCon 2024 a recurring theme of speakers was “longevity”. This was repeated by everyone from John & Hank Green, to MatPat, Try Guys, and other “living legacy” channels like Smosh (which started posting videos nearly 2 decades […]

VidCon 2024: Day 1

Day #1 Wednesday, June 26th, 2024   Overall  VidCon 2024 is heating up in Anaheim, CA this week. With 14 years since it’s first, VidCon is expected to be as big and diverse as ever. As the landscape continues to shift, creators and the brands and agencies that work with them, they’re looking to the […]

PRophet, a Stagwell (STGW) Company, Launches a Creator Content Series in Partnership with Shira Lazar’s What’s Trending at VidCon 2024

Series to explore the passion, process, and challenges fueling creator creativity and innovation NEW YORK, NY and LOS ANGELES, CA – June 26, 2024 – Stagwell Marketing Cloud’s (STGW) PRophet, the first integrated suite of AI-driven tools built for communicators that span earned media, influencer engagement and brand monitoring offerings, has forged a partnership with What’s Trending, the Emmy-nominated digital media […]

Cannes Lions 2024: Day 5

With the entire week being led by the constant hum of AI, it’s likely many of the topics heard at Cannes will follow people home long after they knock all the sand out of their shoes. 

Cannes Lions 2024: Day 4

Day #4Thursday, June 20th, 2024   Overall  On Day #4, the conversation swiftly took a turn for the Travis (Kelce).  Trending Narrative Conversations around Elon Musk’s Cannes Lion talk continued to garner pick up, but the Kelce family dominated conversations on Day 4.   Featured Headlines: Why Taylor Swift Isn’t With Travis Kelce at the […]

Cannes Lions 2024: Day 3

Day #3 Wednesday, June 19th, 2024   Overall  So, on Day #3, this Elon guy shows up. Don’t know if you heard… Trending Narrative Elon shows up singing a different tune to advertisers this year, and hopes everyone can just forget about that stuff he said. What he really meant was… Featured Headlines: Musk tries […]

Cannes Lions 2024: Day 2

On the Day #2, while AI continues to dominate many of the discussions, Cannes is buzzing with celebrities.