Stagwell (STGW) Enters Agreement to Acquire LEADERS, Bolstering Global Influencer Marketing Capabilities with AIÂ
Tel Aviv-based digital agency and its SaaS platform InfluencerMarketing.AI will be part of Stagwell Marketing Cloudâs PRophet Comms Tech Suite NEW YORK and TEL AVIV, Israel â July 24, 2024 â Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has acquired Tel Aviv-based LEADERS, a world-class digital agency specializing in influencer marketing and […]
Creator Spotlight on Adam Rose
Adam Rose has become known for his viral videos and seamless brand integrations, but his journey started in Hollywood as a child actor. Embracing digital content creation on platforms like Vine and TikTok, he made a gradual build-up before going viral with his âFlowâ dance video on TikTok, which changed everything for him. This success opened doors to brand partnerships and collaborations, leading to a strategic approach to content creation that emphasizes authenticity and audience engagement.
Creator Spotlight is coming soon â tomorrow, July 23!
https://youtu.be/cn76Vz9PiKU Coming July 23, 2024!
“PRophet adds Google AI models” | Farewell, Burrelles [PR Tech Sum 56]
Highlights: “Aaron Kwittken, who founded PRophet and was later named CEO of the Stagwell division responsible for the marketing tech portfolio emphasized that this is in addition to the generative AI work itâs done with OpenAI technology â not a replacement. In a brief email exchange, he also clarified how the Google technology is being […]
Anne Becker Sees AI as Human Potential Amplifier in Marketing and Cautions Against Flattening Culture
In a recent interview in Cannes at Stagwellâs Sport Beach, Anne Becker, Senior Vice President of Trade Marketing & Communications at Paramount, shared her insights on the transformative role of AI in marketing with Aaron Kwittken, CEO of PRophet and CEO of Stagwell Marketing Cloudâs Comms Tech Unit. Known for her background as a journalist […]
PRophet hosts Ali Velshi gathering to celebrate his new book, “Small Acts of Courage”
âSmall Acts of Courageâ. On July 10th, an intimate crowd gathered at PRophetâs offices for the celebration of Ali Velshi’s new book, “Small Acts of Courage.” Velshi emphasizes the power of small acts of courage in creating societal change and urges people to embrace civic participation as a way of life. He shares compelling anecdotes […]
VidCon 2024: Day 2 & 3
Day #2 &3Thursday, June 27th & Friday, June 28th, 2024  Overall On Days 2 and 3 of VidCon 2024 a recurring theme of speakers was “longevity”. This was repeated by everyone from John & Hank Green, to MatPat, Try Guys, and other “living legacy” channels like Smosh (which started posting videos nearly 2 decades […]
VidCon 2024: Day 1
Day #1 Wednesday, June 26th, 2024  Overall VidCon 2024 is heating up in Anaheim, CA this week. With 14 years since it’s first, VidCon is expected to be as big and diverse as ever. As the landscape continues to shift, creators and the brands and agencies that work with them, they’re looking to the […]
PRophet, a Stagwell (STGW) Company, Launches a Creator Content Series in Partnership with Shira Lazarâs Whatâs Trending at VidCon 2024
Series to explore the passion, process, and challenges fueling creator creativity and innovation NEW YORK, NY and LOS ANGELES, CA â June 26, 2024 â Stagwell Marketing Cloud’s (STGW) PRophet, the first integrated suite of AI-driven tools built for communicators that span earned media, influencer engagement and brand monitoring offerings, has forged a partnership with What’s Trending, the Emmy-nominated digital media […]
Cannes Lions 2024: Day 5
With the entire week being led by the constant hum of AI, it’s likely many of the topics heard at Cannes will follow people home long after they knock all the sand out of their shoes.Â
