According to the World Economic Forum’s Global Gender Gap Report 2024, gender parity will not be attained for well over a century, suggesting that International Women’s Day is as relevant and necessary as ever. To mark this annual event, and in the context of the continued erosion of the rights of women (and other marginalised genders) in the USA, this report analyses digital content mentioning two woman-led movements driving debate among American social media users. From reading, you will be able to understand the ways in which the movements are discussed, and by whom.
This study focuses on digital conversation around two movements:
- The “tradwife” movement, which promotes a return to “traditional” American gender roles, with women staying at home
- The “4B” movement; originating in South Korea, this feminist movement promotes the decentring of men via four key aspects: no marriage, no dating, no sex and no childbirth
