The problem with pitching
You’ve carefully considered the angles, think you compiled the right media target list, prepared your pitch, sent out dozens of emails, and… crossed your fingers. Sound familiar?
The old process
Before PRophet, knowing if a reporter would write a story remained a guessing game purely based on professional experience, labor-intensive research and instinct with no performance-based data to guide, support or defend a pitch. Earned media “intelligence” tools focus on what media to reach based on rudimentary topical information that’s neither performative or predictive.
A lot of work, for little payoff
It’s time for PR to shine
PR and comms professionals deserve better than the largely analog, dumbed-down tools available in their tech stack. There’s no need to pay for overpriced user-based fees for these stylized, imprecise dashboards.
PRophet is an an innovative, AI-driven platform that helps to inform media strategies with actual data, leading to smarter, more successful and performative campaigns