Test, predict and perfect your pitch
PRophet brings new value to every layer in the public relations ecosystem: from generating richer insights for better strategies to working in tandem with traditional platforms to perform even smarter and more efficiently, to creating more relevant and successful pitches and, as a result, better relationships with journalists.
How it Works
PRophet deploys AI, ML and NLP techniques to test pitches against your target media lists and our dynamic database of ~35,000 high-authority, active journalists in North America in a virtual, safe and secure environment. We analyze, index and classify content by ingesting millions of actual stories – predicting interest, sentiment and spread.
This intelligence helps users develop the most “mediable,” performative and defendable strategies possible to ensure media interest and coverage. In the case of a known or emerging crisis, PRophet will help guide the user to use language that mitigates potential media interest.