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The Oscars in the Media: Analyzing Public Discourse on the 97 th Academy Awards

Did you catch all the top stories coming out of this weekend’s Academy Awards? Conan O’Brien’s callback to the big game? Adrien Brody’s five-minute speech? The seemingly irrelevant Bond tribute? If you were only tracking via traditional media, you might’ve missed a few. 

Social media coverage of the Academy Awards was 30x higher in volume than online news coverage. Forget morning-after recaps, the conversation is happening in real-time, and it’s chaotic, unfiltered, and unpredictable. 

This isn’t just about movies. It’s about how brands, leaders, and cultural moments breakthrough in today’s digital world. If you’re not tracking social media in real-time, you’re missing the real story.

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