This Marks PRophet’s Second Win in the Prestigious International Annual Awards Program Recognizing Standout Marketing, Advertising and Sales Technology Around the World
NEW YORK, August 14, 2025 – PRophet, a comms tech suite of essential, award-winning AI-powered software and services for modern communicators, today announced that it has been selected as winner of the “Best Media Outreach Platform” award in the 8th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the most innovative companies in the global marketing, sales and advertising technology industry today.
PRophet, which also won this category in 2023, is the third largest comms tech suite in the world offering a suite of AI-powered solutions built by and for PR, communications, marketing, and social media professionals. The company’s breakthrough PRophet Earn solution leverages predictive, cognitive, and generative AI to help discover, target, and engage with the most relevant and interested high-authority journalists and leading influencers.
Additionally, PRophet Influence helps with influencer marketing by prioritizing audience authenticity, brand safety, and engagement quality over vanity metrics. Using natural language, Agentic AI matches the right influencers for the right briefs, delivering real business results with strategies that resonate with target audiences.
PRophet Media Intelligence offers comprehensive global media monitoring, market intelligence, and social listening tools, delivering unmatched insights and analysis to communicators worldwide. Media and market insights are delivered 24/7 to drive faster, informed decisions, helping communicators shape narratives and drive measurable results, turning reactive PR into proactive reputation management combined with human-led insights.
“We’re building a new comms tech category grounded in the realities of how modern media works. By leveraging predictive, generative, agentic, and cognitive AI, our clients can discover, target, and engage with key stakeholders, high-authority journalists and leading influencers, while also receiving unmatched insights and analysis to communicators worldwide,” said Aaron Kwittken, Founder and Global CEO of PRophet. “On behalf of everyone at PRophet, I’m happy to accept the ‘Best Media Outreach Platform’ award from MarTech Breakthrough. We’ll continue to impact the future of public relations, communications and influencer marketing by not just talking about AI, but by operationalizing it meaningfully.”
The MarTech Breakthrough Awards program is dedicated to recognizing the standout innovators, leaders and visionaries in the global marketing, sales and advertising technology industries. From marketing automation and customer experience to AdTech, SalesTech, performance marketing, RevOps, analytics, content marketing and beyond, for nearly a decade the awards have honored breakthrough solutions across the full MarTech spectrum. The 2025 program attracted thousands of nominations from companies across more than 15 countries, highlighting the global momentum and innovation driving this rapidly evolving industry.
“Most marketing tech caters to paid media or general analytics, which doesn’t help with the speed of the news cycle, disinformation, and changing stakeholder expectations,” said Steve Johansson, Managing Director at MarTech Breakthrough. “PRophet is built by PR people, for PR people, to marry the art of public relations and the impact of quantitative insights. PRophet gives communications professionals a digital crystal ball that lets them see around corners and stay ahead of the narrative, empowering them to lead conversations with data, authenticity, and precision.”
Leading organizations, including Bayer, AirBus, and P&G rely on PRophet solutions.
About PRophet
PRophet is a suite of AI-powered SaaS software and services designed to empower and support the next generation of human-led, AI-fed “communications engineers” working in the PR, social and influencer marketing community.
PRophet Media Intelligence (F/K/A UNICEPTA) is the largest provider of global media, market intelligence and social listening tools, delivering unmatched insights and analysis to communicators worldwide.
PRophet Earn harnesses predictive, cognitive and generative AI to help users discover, target and engage with high-authority journalists and leading influencers. This media relations solution creates and tests “mediable” PR content to predict journalist interest and sentiment.
PRophet Influence, powered by influencermarketing.ai, combines influencer discovery, analytics, brand safety and tracking technologies to inform and manage influencer campaigns with precision and performance in mind.
PRophet was awarded PRovoke Media’s Innovation SABRE in 2023-2025, a 2024 Webby Award, and was included in PR News’ 2024 Tech Hotlist. PRophet is headquartered in New York City with offices in Washington DC, London, Cologne, Berlin, Zurich, São Paulo and Shanghai and is part of The Marketing Cloud (TMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit prprophet.ai to learn more.
About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.
Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.
