Test, predict and perfect your pitch

In 1996, Bill Gates wrote an essay coining the term “Content is King.” In 2022, content still may be King, but data is Queen - the most powerful piece in the game. PRophet has designed a tool for marketers to leverage strategic, data-driven insights to properly position content in order to break through the abundance of online noise and maximize ROI. PRophet is an essential tool for our marketing campaigns.

Journalists are professional skeptics, so if an argument is convincing to them, then it'll probably be convincing to other stakeholder groups as well. This is the root of PRophet's brilliance. It can stress-test media outreach activity, which is great, and it can also provide guidance and direction for PR pros who help clients make resilient arguments in the court of public opinion, which is phenomenal.

2021 turned out to be the year of PRophet for our entire team here at Rainier. For virtually every campaign, for both news and contributed editorial, PRophet’s A.I. engine uncovered hidden media and influencer targets we simply would not have found using our usual ‘mainstream’ tools. Expect to be impressed over and over!

PRophet helped us uncover additional media targets that we had not engaged with previously, leading to an overall placement increase of over 30% this past year. It’s about time PR professionals had access to technology that actually improves performance, reduces spend, and frees us to focus on other critical responsibilities.

Data is one of the greatest competitive advantages in business today. That’s why PRophet is, without a doubt, nothing short of revolutionary for PR and communications pros. This kind of powerful tool allows each of us to be more strategic and more successful in our storytelling and engagement.