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27 top software firms that companies like Amazon and McDonald’s use to supercharge their public relations efforts

11/26/2021

Aaron Kwittken, founder and CEO, Prophet PRophet

Prophet is a new player in the communications software market.

Launched by MDC Partners’ PR agency KWT Global in 2020, it analyzes journalists’ coverage to help clients like Ironman predict which journalists to pitch, how much the story will spread, and how it’ll be covered.

The 17-person company has partnered with companies like Podchaser and Peak Metrics to help users find podcast shows where they can feature their clients, add more journalist coverage and contact information, and expand its operations outside the US.

Next up, Prophet wants to launch a Grammarly-like feature to help PR pros improve their pitches to journalists.

Link to full article: 27 top software firms that companies like Amazon and McDonald’s use to supercharge their public relations efforts

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