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Field Goals and Front Pages: The Media Winners of Super Bowl LIX

Football’s biggest game is also one of the biggest advertising moments of the year. This analysis explores key trends in advertising impact, sponsorship effectiveness, and strategic brand visibility during the event. 

Super Bowl 2025 wasn’t just a showdown on the field; it was a high-stakes battle for brands fighting for consumer attention — a masterclass in brand storytelling, cultural impact, and reputational risk. Some ads crushed it, some sparked outrage, and a few… well, let’s just say they’ll be rethinking their strategy. 

Our exclusive industry report breaks down this year’s biggest Super Bowl advertising wins and flops, and what every marketer needs to know for future campaigns. 

Whether it was Pfizer’s ad facing backlash, Google’s AI Gemini fumbling the cheese, or Kendrick Lamar’s ongoing rap feud overshadowing the political statements made during his halftime show, this bowl game had it all: show-stopping moments, social media firestorms, PR nightmares, and plenty of lessons to learn from.Link to download: https://products.unicepta.com/en-gb/super-bowl-lix

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