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In July 2024, a global IT outage caused by CrowdStrike’s Falcon Sensor software disrupted hundreds of companies, with $5.4 billion in losses to Fortune 500 firms in the US alone. This unprecedented incident showed how critical social listening is in managing a crisis, especially during the crucial first days when reputation risks are highest.
This report analyzes global social media conversations, focusing on both the immediate aftermath and the long-term narrative.
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