Crisis Communications: A Playbook for Communications Professionals
Storm Ahead? Stay on course through the crisis. Clear and structured communication is the key to maintaining trust and minimizing reputational risk in times of crisis. When transparency is lacking, responses are delayed, or messaging is inconsistent, a crisis can quickly spiral out of control — leading to long-term damage to your organization. This whitepaper […]
Tradwife vs. 4B: How Two Women’s Movements Are Shaping Online Gender Discourse in 2025
According to the World Economic Forum’s Global Gender Gap Report 2024, gender parity will not be attained for well over a century, suggesting that International Women’s Day is as relevant and necessary as ever. To mark this annual event, and in the context of the continued erosion of the rights of women (and other marginalised […]
The Oscars in the Media: Analyzing Public Discourse on the 97 th Academy Awards
Did you catch all the top stories coming out of this weekend’s Academy Awards? Conan O’Brien’s callback to the big game? Adrien Brody’s five-minute speech? The seemingly irrelevant Bond tribute? If you were only tracking via traditional media, you might’ve missed a few. Social media coverage of the Academy Awards was 30x higher in volume than […]
Carnival in All Its Forms and Colors: A Global Celebration
The world celebrates Carnival in all its vibrant, over-the-top glory. From glittering parades to elaborate costumes and age-old traditions, social media was buzzing with millions of posts capturing the spectacle. But where did the loudest celebration happen? This report captures social media conversation around the holiday, proving Carnival isn’t just a party – it’s a […]
Field Goals and Front Pages: The Media Winners of Super Bowl LIX
Football’s biggest game is also one of the biggest advertising moments of the year. This analysis explores key trends in advertising impact, sponsorship effectiveness, and strategic brand visibility during the event. Super Bowl 2025 wasn’t just a showdown on the field; it was a high-stakes battle for brands fighting for consumer attention — a masterclass […]
U.S. Supreme Court Rules to Ban TikTok
As the TikTok ban loomed in early January, it drove conversation nationwide. Amongstthose conversing, who shaped the conversation? This analysis of social conversationreveals how public opinion, influencers and political figures played into the discussion.Get insights including when conversation peaked, how the looming ban shiftedbehaviors and strategic lessons to take away from the moment.
Crisis Communication in the Digital Age: Key Insights from the CrowdStrike Outage
In July 2024, a global IT outage caused by CrowdStrike’s Falcon Sensor software disrupted hundreds of companies, with $5.4 billion in losses to Fortune 500 firms in the US alone. This unprecedented incident showed how critical social listening is in managing a crisis, especially during the crucial first days when reputation risks are highest. This […]
Dry January 2025 Trends: Declining Mentions, Rising Participation & Non-Alc Brand Buzz
At the start of each year, people globally put down the bottles in favor of non-alcoholic alternatives. Despite record numbers of participants in January 2025 according to Alcohol Change, UK, online mentions of the Dry January initiative were down 15% compared to 2024. This report analyses what drove spikes in conversation, what alcohol risks and […]
