Day 4 – 6.19.25
In the final big programming day of Cannes Lions 2025, female athletes and leaders dominated the conversation today at SPORT BEACH.
- Serena Williams provided X CEO, Linda Yaccarino, a behind-the-scenes look at her and Venus’s new video podcast for the platform
- Billie Jean King explored how lessons from high-stakes competition shape women’s success in high-pressure boardrooms
- Sloane Stephens talked inspiring future leaders through sport
- Sue Bird is playing the long game, investigating how science and strategy support athlete longevity
- Carla Hassan, CMO of JPMorganChase, Cara Sylvester, EVP, Chief Guest Experience Officer at Target, and Rajoielle Register, CMO, North America for Stellantis delved into how leading global brands leverage sports across its entire ecosystem
In the content studio:
- Aaron Kwittken (our Founder and Global CEO) and Tina McCorkindale (CEO, Institute for Public Relations) explored the role of media literacy to empower the public and building trust in a fractured media environment
- Aaron and Jamie McLaughlin (Founder and CEO, Monday Talent) discussed where the PR job market is headed for 2025-2026 and how candidates can adapt to meet new demands
Whether you joined us in person or followed along with us virtually, thank you for being part of the fun. Now, for our final highlights of 2025.
Top Headlines
- Thanks to social media, consumers have more power than ever. Just wait until generative AI becomes commonplace (Fast Company)
- Building a power trio of creatives, marketers, and tech: AI is reshaping workflows and freeing up time—not replacing human imagination (Adweek)
- TikTok hits Cannes, where a U.S. ban seems a distant dream (New York Times)
Happening at SPORT BEACH
- SBJ/Leaders in Sport at Cannes: Gerard Piqué talks transition to the C-suite (Sports Business Journal)
- Stagwell CEO Mark Penn on how Sport Beach became ultimate Cannes Lions destination for athletes and celebs: ‘Bigger and better’ (NY Post)
- Cannes Briefing: What the ad industry isn’t saying about AI (Digiday)
Celebrity Sightings
- ‘Call Her Daddy’ podcaster Alex Cooper says her Unwell banner has ‘multiple scripts’ headed for film and TV at Cannes Lions 2025 (Page Six)
- Digiday Podcast at Cannes: Former Bachelorette Rachel Lindsay makes the case for creators (Digiday)
- Cannes Lions 2025: Celebrity Sightings (E! News)
- Ryan Reynolds seemingly makes quip about Blake Lively and Justin Baldoni’s legal battle at Cannes Lions 2025 (Page Six)
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