Day 3 – 6.18.25
Your body is now a walking data center. Wearables and wellness tech are changing the way we think about performance in sports, turning us into our own personal coaches. Tech is reshaping how we define productivity, not just in training but in everyday life. So, what is the opportunity for brands when people are more tuned into their own data than ever before?
Our Founder and Global CEO, Aaron Kwittken, was joined on the SPORT BEACH stage by Hootsuite CEO, Irina Novoselsky, Lenovo Executive Lead of Global Media, COE, Rick Corteville, and former NFL player and Founder and CEO of House of Athlete, Brandon Marshall, to explore:
🏀 What the business world can learn from real-time decisions made on the court
⌚ If tech can help us know when to slow down—or speed up— before we realize it ourselves
🔋 How brands can support a healthier, more human definition of “high performance”
🤖 Keeping the human element front and center as tech gets smarter
The PRophet team was active on and off the stage today. Our EVP of Business Strategy & Growth, Subir Kotwal, sat down with Hootsuite’s James Partington, Director of Partnerships and Growth, to discuss cutting through the noise and the importance of building brand resilience with smarter, unified intelligence.
Also in the studio, Aaron sat down with Stephanie Mattera, Academic Director and alum of NYU’s Public Relations and Corporate Communication Program in the School of Professional Studies and Gabriella Lynch, a current graduate student, to dive into how the next generation of communicators must evolve into “communications engineers,” blending AI fluency with human creativity.
Stay tuned for their insights, dropping soon.
We’re only halfway through the week and still heating up. Find today’s top headlines below.
Top Headline
- YouTube to add Google’s Veo 3 to Shorts in move that could turbocharge AI on the video platform (The Hollywood Reporter)
- Canva expands from design into analytics with acquisition of MagicBrief (CNBC)
- How agencies are rebranding around AI at Cannes (Ad Age)
Happening at SPORT BEACH
- WNBA great Candace Parker has her mind set on owning a team (New York Post)
- Growing Middle East market helps Consulum launch Maydan Sports (ADWEEK)
- Draymond Green plots retirement ‘transition’— and hints when NBA career will end (New York Post)
Celebrity Sightings
- Ciara Miller, Ilona Maher, Harry Jowsey party at Spotify’s private concert during Cannes Lions 2025 (Page Six)
- Reese Witherspoon unveils Hello Sunshine sister label, Sunnie, for GenZ at Cannes Lions (Variety)
- The best looks at the 2025 Cannes Lions festival (US Weekly)
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If you’re at Cannes Lions and want to meet up, email our EVP of Business Strategy & Growth, Subir Kotwal.
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