Day 2 – 6.17.25
Live from Cannes: we’ve announced an exciting evolution in our partnership with Hootsuite, aimed at redefining how brands leverage AI for social and media intelligence.
Together we’re delivering end-to-end intelligence across earned and social platforms, now with enhanced journalist and outlet profiles, verified handles and audience insights.
Our Founder and Global CEO, Aaron Kwittken, shared: “This isn’t just a tech integration, it’s a strategic move to bolster and co-promote what’s arguably already the most comprehensive, AI-driven predictive media intelligence solution on the market.”
Irina Novoselsky, CEO of Hootsuite added: “This sets the stage for our continued expansion. Together, we’re helping clients unlock deeper insights and move from data to action faster than ever before.”
And that’s just the beginning! Ready to hear more about how data can affect better performance? Catch Aaron and Irina live on the SPORT BEACH main stage tomorrow at 11:30 a.m. CET for Human 2.0: Upgrading Performance in the Age of Biometrics and Intelligent Tech.
In other news, today was a big day for announcements across the board, from collaborations to creators and celebrities. Keep scrolling for the full scoop.
Top Headlines
- Disney and Amazon advertising units team up: “We’re breaking down traditional barriers between content and commerce” (Deadline)
- Meta accelerates AI ambitions at Cannes after announcing $14bn Scale AI stake (The Drum)
- AI won’t kill advertising, it won’t save it either: Apple’s top marketing exec at Cannes (Campaign)
- Adobe launches standalone app for generating AI videos, images (Bloomberg)
Happening at SPORT BEACH
- Through the eye of the needle: why creators hold the key to culture at Cannes Lions 2025 (Little Black Book)
- The Super Bowl of creativity (Financial Express)
- Stagwell launches Unreasonable Studios, merging three production shops into one (ADWEEK)
Celebrity Sightings
- Charlie Puth teases new album at starry Cannes Lions 2025 party (Page Six)
- Cannes Lions 2025: celebrity sightings (E! News)
—
If you’re at Cannes Lions and want to meet up, email our EVP of Growth, Subir Kotwal.
Powered by PRophet Media Intelligence.
