Day 1 – 6.16.25
Team PRophet is excited to be in Cannes, alongside over 100 team members from across the Stagwell network to kick off SPORT BEACH 2025. We got an early start to day one of the Cannes Lions International Festival of Creativity with swim club, led by our Founder and Global CEO, Aaron Kwittken, with gear provided by XTERRA; Stagwell Founder and CEO Mark Penn joined WSJ’s Journal House for Hard Truths, Real Results: How News Unlocks Advertising ROI; and Olympic Gold Medalist Jordan Chiles spoke on “The New Playbook for Mental Health” on the SPORT BEACH stage.
Today’s themes shaped up to be all about how brands are developing new strategies as AI ingrains itself into our lives (both professionally and personally) and why c-suite executives need to be more in-tune with marketing now than ever before.
We’ve got an exciting week of programming still ahead, stay tuned for more updates in your inbox and on LinkedIn.
Top Headlines
- Amazon Ads & Roku set landmark pact giving brands access to 80% of connected-TV households (Deadline)
- SEO for chatbots: How Adobe aims to help brands get noticed in the age of AI (ZDNet)
- Reddit will help advertisers turn ‘positive’ posts into ads (The Verge)
- TikTok’s AI puts ad creatives on notice (Business Today)
Happening at SPORT BEACH
- What are marketers most looking forward to at Cannes Lions? (The Drum)
- Why CEOs from all industries should care about the Cannes Lions Festival of Creativity (Fast Company)
- Watch: Inside Stagwell’s Sport Beach, now in year three (Ad Age)
Celebrity Sightings
- Bethenny Frankel spills on her favorite places in the South of France as Cannes Lions 2025 begins (Page Six)
- Jason Kelce pays tribute to four daughters with his outfit at Cannes Lions 2025 after Father’s Day (Page Six)
- Meet the 2025 Cannes Lions creator class: Alix Earle, Amelia Dimoldenberg and more (Campaign)
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If you’re at Cannes Lions and want to meet up, email our EVP of Growth, Subir Kotwal.
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