Stagwell acquires influencer marketing agency Leaders
Stagwell (STGW) Enters Agreement to Acquire LEADERS, Bolstering Global Influencer Marketing Capabilities with AI
Tel Aviv-based digital agency and its SaaS platform InfluencerMarketing.AI will be part of Stagwell Marketing Cloud’s PRophet Comms Tech Suite NEW YORK and TEL AVIV, Israel – July 24, 2024 – Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has acquired Tel Aviv-based LEADERS, a world-class digital agency specializing in influencer marketing and […]
Creator Spotlight on Adam Rose
Adam Rose has become known for his viral videos and seamless brand integrations, but his journey started in Hollywood as a child actor. Embracing digital content creation on platforms like Vine and TikTok, he made a gradual build-up before going viral with his “Flow” dance video on TikTok, which changed everything for him. This success opened doors to brand partnerships and collaborations, leading to a strategic approach to content creation that emphasizes authenticity and audience engagement.
Creator Spotlight launches July 23, 2024!
https://youtu.be/cn76Vz9PiKU Coming July 23, 2024!
“PRophet adds Google AI models” | Farewell, Burrelles [PR Tech Sum 56]
Highlights: “Aaron Kwittken, who founded PRophet and was later named CEO of the Stagwell division responsible for the marketing tech portfolio emphasized that this is in addition to the generative AI work it’s done with OpenAI technology – not a replacement. In a brief email exchange, he also clarified how the Google technology is being […]
Paramount’s Anne Becker Sees AI As Human Potential Amplifier In Marketing
Anne Becker Sees AI as Human Potential Amplifier in Marketing and Cautions Against Flattening Culture
In a recent interview in Cannes at Stagwell’s Sport Beach, Anne Becker, Senior Vice President of Trade Marketing & Communications at Paramount, shared her insights on the transformative role of AI in marketing with Aaron Kwittken, CEO of PRophet and CEO of Stagwell Marketing Cloud’s Comms Tech Unit. Known for her background as a journalist […]
PRophet hosts Ali Velshi gathering to celebrate his new book, “Small Acts of Courage”
“Small Acts of Courage”. On July 10th, an intimate crowd gathered at PRophet’s offices for the celebration of Ali Velshi’s new book, “Small Acts of Courage.” Velshi emphasizes the power of small acts of courage in creating societal change and urges people to embrace civic participation as a way of life. He shares compelling anecdotes […]
