Comms professionals’ predictions for AI in 2025
“Aaron Kwittken is founder and CEO of PRophet. We will finally start to see a shift from generative AI to cognitive AI – where data will actually inform decisions – from campaign strategy to risk mitigation and predictive stakeholder engagement. Many will continue to participate in AI-washing and posturing – claiming capabilities and proficiencies – […]
Machina or ex-machina: ~40 marketing and comms predictions for 2025
“Cognitive AI supplants generative AI“Crisis comms and internal comms will benefit from AI game theory. Crisis leaders use real-time data to inform and test brand messages pre-deployment. And possibly companies ingesting employee sentiment data – through anonymized data capture from emails and internal messaging apps – to inform internal comms and culture.We will finally start […]
Best Of: 10 Best AI Tools to Protect Your Brand and Streamline Influencer Marketing (December 2024)
Study: PR Profession Is Not Keeping Pace With Speed Of AI
AI may require PR agencies to reevaluate billing models
“Tools like ChatGPT are completing tasks that used to take hours in minutes so firms may want to consider how that’ll affect hourly billing.” Read here for more insights from Casey Weldon and PRophet Founder and CEO Aaron Kwittken.
Creator Spotlight on Jordan Howlett
https://youtu.be/owBp-oxPLcM Creator Spotlight on Jordan Howlett Shhh! Come here… Creator Spotlight Gets Jordan Howlett’s Secret to Not Overthinking It “It wasn’t a huge boom that got me here. It was more of a gradual growth. The audience grew with me.” In just under four years, Jordan Howlett has built up a following of over 32 million followers […]
Essential questions for choosing the right AI solutions in communications
As AI continues to shape our future, organizations are consistently exploring how to best integrate AI tools into a marketing and communications team’s day-to-day in a way to invite new ways of working without causing crippling disruption. Though improving, many teams still report barriers when adopting these tools. According to a recent survey, 67% of communication […]
Creator Spotlight on V Spehar (UnderTheDeskNews)
https://youtu.be/FwSg8R9NMio?si=G-WW_E_owpWXiewO Creator Spotlight on V Spehar (UnderTheDeskNews) How V Spehar and ‘Under the Desk News’ Became TikTok’s Most Trusted Gen Z News Source “You have to be wildly honest…It’s all about transparency.” Sitting down with What’s Trending Founder Shira Lazar for our Creator Spotlight series, powered by PRophet, V Spehar, award-winning host of the popular TikTok news show […]
PRophet, a Stagwell (STGW) Company, Releases New InfluencerMarketing.ai Products that Enhance Brand Safety and Performance Measurement
“New AI-Powered Solutions Aim to Protect Brands and Predict an Influencer’s Commercial Impact NEW YORK and ANAHEIM, Calif., Oct. 16, 2024 /PRNewswire/ — PRophet, an award-winning suite of essential, AI-powered Comms Tech tools, today announced at the Public Relations Society of America’s (PRSA) ICON 2024 annual conference the launch of two new products on InfluencerMarketing.ai (IMAI), the leading AI platform for performance-driven influencer marketing. […]
PRSA ICON 2024 Kicks Off
The PRophet team has landed in Anaheim! Greetings from PRophet – ICON 2024’s Titanium sponsor. We are incredibly excited to see everyone in Anaheim over the next few days. With this week’s schedule packed full of workshops, speakers, off-site events, and other gatherings, we’re marking our ICON 2024 agendas in our Whova apps. PRophet will […]
