Stagwell Launches Business Unit Within Marketing Cloud
S&T Live Recap: The Potentially Transformative PR Power of AI
A live (recorded) conversation between Editor-in-Chief John Elsasser and PRophet founder Aaron Kwittken. “‘Kwittken’s biggest gain from using AI is its ability to personalize pitches for reporters, based on their previous articles. But even when using ChatGPT to write pitches, press releases or guest columns for executives, “you always need humans to bring it to […]
“PR Measurement Stories You Missed in March”
PRophet is featured in PR Measured’s March round-up of top PR measurement stories.
How Tech Helps PR Pros Achieve Full Potential
Tech is constantly evolving, and there’s always a hot new topic taking the media by storm. Generative AI has held the coveted top spot most recently, and as workers across the world experiment with it, its professional applications have been increasingly pondered. With more AI tools tailored to PR pros hitting the market, let’s explore […]
Stagwell Marketing Cloud’s 6 Comms Tech Predictions for 2023
“This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software”
Sword and the Script’s Frank Strong gives his take on AI in the PR industry, what AI can and can’t do (or replace), and takes a candid step-by-step walkthrough of one of the industry’s latest generative AI tools: PRophet’s very own Taylor. Visit Sword and the Script to read more.
Nail Your Next Media Interview — 5 PR Pitfalls to Avoid
Need to nail your next media interview? Avoid these 5 PR don’ts For PR pros and their clients, a strong media interview can pay dividends. But if a media interview is botched, you could soon find your team pivoting to a crisis comms strategy. To ensure a successful interview, be sure to sidestep these five […]
“A robotic revolution? How AI is changing the PR industry”
Fox Agency’s Lottie West, on behalf of The Drum, investigates generative AI that’s “shaking up” the PR industry. This includes PRophet’s generative AI writing assistant, Taylor. “Generative AI is shaking up industries across the board. Now it’s PR’s turn, with specialist tools like PRophet popping up. Should PRs be worried or excited?”
“Did AI write that press release? Stagwell’s Taylor is here to punch up your PR pitches”
Sam Becker at Fast Company talks PRophet’s generative AI “Taylor”, the free version that lets users try PRophet today, and how AI is helping PR professionals, “…[save] untold amounts of time and resources.”
“I’ll Take an AI-Generated Press Release and Blog Post To Go, Please”
MediaPost’s Richard Whitman takes a look at PRophet’s Taylor, noting both its generating and regenerating capabilities as well as the ability for users to personalize their pitches. “Well, here’s every journo’s dream come true…” Taylor was introduced at SXSW 2023 in March, and the copy generating AI tool marks the most recent announcement for Stagwell […]
