GenAI Will Force a New Business Model for Agencies
PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]
PRophet rolls out two features
PRophet Unveils Enhanced AI Platform With Multi Pitch And Biography Generators
PRophet’s Latest Feature: “Short-And-To-The-Point” Press Releases
Aaron Kwittken: “We Need To Move Faster And Pivot Away From Just Talking About AI”
PRophet Releases AI-Powered Multi-Pitch Generator and Biography Generator Features
Introducing our AI-powered Multi-Pitch Generator and Biography Generator. Check out our announcement here.
Can Tech Build Trust in the PR Industry?
Technology is transforming the public relations industry at breakneck speed, with a new era of comms tech serving as the driving force. Though historically hesitant, PR pros and agencies are beginning to embrace generative AI and other advanced tools to increase efficiency and quality. Of the many advantages of tech in the workplace, trust-building isn’t […]
Navigating the New PR Landscape
What Top-Tier Reporters Want to See in a Pitch
PR pros – and their clients — often dream of securing coverage in top-tier outlets, but the path there isn’t always clear. Reaching the upper echelon of reporters doesn’t have to feel like a guessing game. Certainly, a little bit of luck can go a long way, but there’s concrete steps you can take to […]
