Biometrics Revolution: How Elite Athletes and Business Leaders Harness Data Without Losing the Human Touch
In today’s high-performance world, the use of AI for performance optimization is transforming both professional sports and business leadership. Whether tracking recovery metrics or driving predictive decision-making, elite athletes and executives alike aren’t just relying on instinct. They’re leveraging biometric data to make smarter decisions while maintaining what truly matters: the human element. Brandon Marshall, […]
Cannes Daily Briefing
Day 4 – 6.19.25 In the final big programming day of Cannes Lions 2025, female athletes and leaders dominated the conversation today at SPORT BEACH. In the content studio: Whether you joined us in person or followed along with us virtually, thank you for being part of the fun. Now, for our final highlights […]
Cannes Daily Briefing
Day 3 – 6.18.25 Your body is now a walking data center. Wearables and wellness tech are changing the way we think about performance in sports, turning us into our own personal coaches. Tech is reshaping how we define productivity, not just in training but in everyday life. So, what is the opportunity for brands […]
Cannes Daily Briefing
Day 2 – 6.17.25 Live from Cannes: we’ve announced an exciting evolution in our partnership with Hootsuite, aimed at redefining how brands leverage AI for social and media intelligence. Together we’re delivering end-to-end intelligence across earned and social platforms, now with enhanced journalist and outlet profiles, verified handles and audience insights. Our Founder […]
Stagwell’s (NASDAQ: STGW) PRophet Expands Global Partnership with Hootsuite to Power the Future of Social and Media Intelligence through AI

Hootsuite deepens integration with PRophet to centralize social media listening, enrich journalist data, and become a preferred partner of PRophet’s media intelligence solutions. Learn more. Cannes, France – June 17, 2025 – PRophet, a comms tech suite of essential, award-winning AI-powered software and services for modern communicators, announced today at the Cannes Lions International Festival […]
Cannes Daily Briefing
Day 1 – 6.16.25 Team PRophet is excited to be in Cannes, alongside over 100 team members from across the Stagwell network to kick off SPORT BEACH 2025. We got an early start to day one of the Cannes Lions International Festival of Creativity with swim club, led by our Founder and Global CEO, Aaron […]
PRophet, a Stagwell (STGW) Company, Completes Integration of UNICEPTA, Launches Unified Brand and Enhanced Media Intelligence Offering
UNICEPTA’s Media Intelligence Capabilities Now Operate as ‘PRophet Media Intelligence’ Within the Comprehensive PRophet Comms Tech Suite New York, NY and Cologne, Germany — June 12, 2025 — PRophet, a comms tech suite of essential, award-winning AI-powered software and services for modern communicators, today announced it has fully integrated UNICEPTA into the PRophet comms tech […]
Field Goals & Front Pages: The Media Winners of Super Bowl 2025

Super Bowl 2025 wasn’t just a showdown on the field; it was a high-stakes battle for brands fighting for consumer attention — a masterclass in brand storytelling, cultural impact, and reputational risk. Some ads crushed it, some sparked outrage, and a few… well, let’s just say they’ll be rethinking their strategy. Super Bowl Ad Festival: Brands […]
PRophet Strengthens Leadership Team Hiring Subir Kotwal, Former Cision Sales Leader, as Executive Vice President of U.S. Sales
Accomplished sales executive Subir Kotwal to accelerate strategic growth and market expansion (Originally published PR Newswire) NEW YORK, NY, February 4, 2025 – PRophet, an award-winning suite of essential, AI-powered PR and influencer software and services, today announced the appointment of Subir Kotwal as Executive Vice President of U.S. Sales. A seasoned sales leader with over 20 years of experience in […]