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About Us

Frustrated by the lack of earned media “intelligence” tools available to PR professionals, CEO and founder Aaron Kwittken set out to create PRophet and take back the tech stack for the communications profession.
Aaron is a veteran marketing and communications thought leader and founder of global PR agency KWT Global. Alongside Mark Penn, former political strategist, Microsoft executive, founder and CEO of The Stagwell Group and chairman and CEO of MDC Partners, Aaron conceived of and founded the software, which was developed in partnership with MDC and Stagwell Technology.

The PR industry is woefully behind when it comes to real technology solutions. It’s a race to the bottom of overpriced online media databases, imprecise monitoring tools and stylized measurement dashboards. PRophet is like Waze for PR people, using AI to analyze past reporter behavior to actually predict future reporting potential. It will revolutionize how PR professionals interact with journalists and provide them with irrefutable data to support their pitch strategy to internal stakeholders.
Aaron Kwittken
Founder and CEO of PRophet

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