PRophet: 2023 Wrapped

…and that’s a wrap! 🎁 2023 was a transformative year for Team PRophet, and we truly can’t thank you enough for your support. 

It’s no small feat to sum up a whole year’s worth of memories and milestones, but… we’ll try anyways. *drumroll* 🥁 

Without further ado, here’s our 2023 Wrapped: 

🔋 We expanded our platform to be as powerful as ever with a new suite of products, including: 

• PRophet Earn, which uses a combination of AI, language processing and machine learning to generate, analyze and test new content to predict earned media interest and sentiment 
• PRophet Influence, which combines generative AI, data analytics and monitoring technology to create personalized influencer marketing programs 
• PRophet Monitor, which creates the ability to set personalized alerts across media channels from within the PRophet platform  

🏆 Our trophy case grew this year: We took home two major awards! 

• 2023 Innovation SABRE Award 
• 2023 MarTech Breakthrough Award (Best Media Outreach Platform) 

🛠️ Our toolkit also grew: We introduced a range of new features! 

• Taylor, the communications industry’s first free AI writing tool 
• Multi-Pitch Generator 
• Blog Generator 
• Biography Generator 

✈️ This year, we traveled far and wide on our mission to transform the PR industry through AI, connecting with like-minded comms pros in: 

• Austin📍 
• Cannes📍 
• Chicago📍 
• Los Angeles📍 
• Nashville📍 
• Washington, D.C.📍 

🖥️ As much as we love connecting in-person, we also made our mark virtually, participating in multiple webinars: 

• The Promise and Perils of ChatGPT for PR Pros (Ragan) 
• AI: Friend or Foe? (PRSA) 
• The Next Generative AI Writing Tool (Ragan) 
• What are the implications of generative AI for public relations? (PRmoment) 
• #PRMasterclass (WCFA) 
• Using AI in Journalism and PR: Goldmine or Landmine (Ragan) 

🤝 We can’t change comms tech alone, so we teamed up with some of the best in the biz, announcing four new partnerships this year: 

• Koalifyed
• LexisNexis
• PeakMetrics
• EZNewswire 

💪 Last, but certainly not least, we added some all-stars to our dream team: 

• Jason Brandt, Chief Marketing Officer, Stagwell Marketing Cloud’s Comms Tech Unit 
• Shandra Naegle, Director of Product Management and Development 
• Courtney Dwyer Tyson, Enterprise Account Executive 
• Matt Coleman, Enterprise Account Executive 

From all of us at PRophet, thank you for making this year one to remember. We wish you a happy and healthy 2024!  

🥂 Cheers, 

Team PRophet